Sometimes, we will use # for linking to another section on the same page.

But if we want to trace the click event by GTM. That will be a problem.

Here’s the HTML for the link

<a href="#10">
  no.10 player

And we set up the Just Click trigger with Page Path equals /#10 on GTM.

Old Trigger

But the trigger won’t fire. We can open Tag Manager Preview to find out what happened.

The problem is why the Page Path is / and where’s the #10?


Ok, after searching the message on google.

We’ll know that the string in the URL after the hash mark is called Fragment.

So we go to the variable section, and add a User-Defined Variables names URL Fragment.

URL Fragment

And now your trigger can set fires on URL Fragment equals 10.



Then everything works fine. Well done, Agent P.